Red Letter Marketing
Art Direction and Design
Carlton Scale needed a sales kit to help sell their products and services. Why did they need this? The current kit was mainly assembled haphazardly in Word piece meal over the years. I set about to craft a sales kit to show the level of professionalism and expertise that the client has.
The square pattern is meant to echo digital displays, pixels and precision. Which is echoed on the folder where they are varnished on the front and back cover as well as the inside pockets.